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Pauline Guého

Pauline Guého

The Rise of Gymshark: Winning CPG Through Loops and Mimetic Theory
Companies

The Rise of Gymshark: Winning CPG Through Loops and Mimetic Theory

> This post was co-written by Pauline Guého [https://twitter.com/paghuo] from Heartcore Capital and me. It’s our attempt to understand the rise of Gymshark and how they managed to become a billion dollar company with no outside funding until now. A few weeks ago, Gymshark raised £200 million
Sep 4, 2020 10 min read
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